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Business ICU

Turnaround advisory, rapid diagnostics, and growth acceleration for struggling businesses.

Business ICU
72 HrDiagnostic turnaround
72 Hr Diagnostic turnaround
85% Business revival rate
30 Days Stabilization period
2x Avg. revenue recovery
About this service

What we deliver

When a business faces a crisis — declining revenues, cash flow problems, operational inefficiencies, or market disruption — our Business ICU team provides emergency intervention. We stabilize operations within 30 days, redesign the business model, and put the company back on a growth trajectory.

When a business needs the ICU

Falling revenues, mounting creditor pressure, negative cash flow, key people leaving, GST or loan defaults looming — business distress compounds fast, and most promoters seek help six months too late. The earlier intervention begins, the more options exist: restructuring instead of liquidation, revival instead of distress sale.

Business ICU is our emergency intervention practice. We deploy within 48 hours, stabilise cash first, and then fix the underlying model — because survival buys time, but only transformation buys a future.

What Business ICU includes

The engagement runs in three phases. Stabilise: rapid 72-hour diagnostic, emergency cash conservation, creditor standstill negotiations, and triage of every rupee going out. Restructure: debt renegotiation, cost rationalisation, closure or sale of bleeding units, and working capital redesign.

Rebuild: a redesigned business model with clear unit economics, a 12-month revival roadmap with monthly milestones, and hands-on execution support. Sub-services include business valuation, advisory, turnaround management, due diligence support, business plans, and growth services — usable standalone or as part of a full revival program.

Who this service is for

Businesses with declining or negative EBITDA, promoters facing creditor or lender pressure, companies hit by market disruption or failed expansion, and healthy businesses acquiring or reviving distressed assets. If you are asking whether it is too early to call — it is not.

How it works

Our step-by-step process

01

72-hour diagnostic

Our team reviews financials, operations, and cash position on-site and delivers a brutal, honest assessment of what is broken and what is salvageable.

02

Cash stabilisation

Emergency measures stop the bleeding: payment prioritisation, creditor communication, expense triage, and quick revenue actions within the first 30 days.

03

Restructuring plan

Debt, costs, and operations are restructured around a viable core — with lender negotiations handled by people who speak their language.

04

Revival execution

A 12-month roadmap with monthly milestones is executed jointly with your team, tracked against revenue, margin, and cash targets.

05

Handover & growth

Once stability is sustained, we transition to a lighter advisory cadence — or into our growth services — so momentum continues without dependence.

01

Rapid Diagnostics

72-hour business health assessment covering financials, operations, market position, team capability, and customer retention metrics.

02

Cash Flow Stabilization

Immediate cash conservation measures, receivables acceleration, payables renegotiation, and emergency working capital arrangements.

03

Operational Restructuring

Process re-engineering, headcount optimization, supply chain fixes, technology upgrades, and performance management system overhaul.

04

Growth Strategy Redesign

Market repositioning, product rationalization, pricing strategy, new revenue streams identification, and go-to-market plan development.

Good to know

Frequently asked questions

How bad does my business need to be for Business ICU?
Any business experiencing consecutive quarter losses, cash flow stress, declining market share, or operational breakdown can benefit from our intervention.
How quickly can you start?
We can deploy a diagnostic team within 48 hours of engagement. The 72-hour health assessment kicks off immediately.
Will you replace my management team?
No. We work with your existing team, providing coaching and frameworks. Personnel changes are recommended only when absolutely necessary.
What if the business cannot be saved?
If our assessment shows that revival is not viable, we help with orderly wind-down, asset liquidation, or strategic sale to maximize value recovery.

Ready to get started with Business ICU? Fill in our quick inquiry form and we'll get back to you within 24 hours.

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