Turnaround advisory, rapid diagnostics, and growth acceleration for struggling businesses.

When a business faces a crisis — declining revenues, cash flow problems, operational inefficiencies, or market disruption — our Business ICU team provides emergency intervention. We stabilize operations within 30 days, redesign the business model, and put the company back on a growth trajectory.
Falling revenues, mounting creditor pressure, negative cash flow, key people leaving, GST or loan defaults looming — business distress compounds fast, and most promoters seek help six months too late. The earlier intervention begins, the more options exist: restructuring instead of liquidation, revival instead of distress sale.
Business ICU is our emergency intervention practice. We deploy within 48 hours, stabilise cash first, and then fix the underlying model — because survival buys time, but only transformation buys a future.
The engagement runs in three phases. Stabilise: rapid 72-hour diagnostic, emergency cash conservation, creditor standstill negotiations, and triage of every rupee going out. Restructure: debt renegotiation, cost rationalisation, closure or sale of bleeding units, and working capital redesign.
Rebuild: a redesigned business model with clear unit economics, a 12-month revival roadmap with monthly milestones, and hands-on execution support. Sub-services include business valuation, advisory, turnaround management, due diligence support, business plans, and growth services — usable standalone or as part of a full revival program.
Businesses with declining or negative EBITDA, promoters facing creditor or lender pressure, companies hit by market disruption or failed expansion, and healthy businesses acquiring or reviving distressed assets. If you are asking whether it is too early to call — it is not.
Our team reviews financials, operations, and cash position on-site and delivers a brutal, honest assessment of what is broken and what is salvageable.
Emergency measures stop the bleeding: payment prioritisation, creditor communication, expense triage, and quick revenue actions within the first 30 days.
Debt, costs, and operations are restructured around a viable core — with lender negotiations handled by people who speak their language.
A 12-month roadmap with monthly milestones is executed jointly with your team, tracked against revenue, margin, and cash targets.
Once stability is sustained, we transition to a lighter advisory cadence — or into our growth services — so momentum continues without dependence.
72-hour business health assessment covering financials, operations, market position, team capability, and customer retention metrics.
Immediate cash conservation measures, receivables acceleration, payables renegotiation, and emergency working capital arrangements.
Process re-engineering, headcount optimization, supply chain fixes, technology upgrades, and performance management system overhaul.
Market repositioning, product rationalization, pricing strategy, new revenue streams identification, and go-to-market plan development.
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SEBI-compliant valuations using DCF, comparable, and asset methods.
Strategic consulting for growth, market entry, and operations excellence.
Emergency intervention — diagnostics, stabilization, and restructuring.
Financial, legal, and operational DD with secure virtual data rooms.
Investor-ready plans with market analysis and financial projections.
Revenue acceleration, market expansion, and digital transformation.
Let our Business ICU experts design a solution tailored to your goals.